The Redefining of a Brand for IEQ

Industrial de Especialidades Químicas, shorten as IEQ, is a Mexican company established in 1964 that produces oil derived goods for domestic and overseas supply.

Arkive© was requested to redesign the labeling for a range of bottled products to be sold in vehicle repair shops, supermarkets and gas stations. After a series of meetings with the Board of Directors, it was decided that Arkive© would develop and submit a rebranding proposal which led to the company’s new identity.

To comply with the ISO 9001 standards that regulate all procedures within IEQ, Arkive© elaborated a comprehensive but concise Brand Manual for each department of the company as to be easily implemented, equally, by the administrative and technical staff.

 

Brand for IEQ since 1962

 

Formal studies for Secondary Brand

 

Secondary Brand Refinement

 

Primary Brand for Products

 

Primary Brand for Products and Secondary Brand

 

Primary Brand / Corporate Identity

 

Brand Manual

 

Brand Manual

 

Brand Manual

 

Brand Manual

 

Labeling for Products

 

Labeling for Products

 

Labeling for Products

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