Punto de Salud Magazine

Punto de Salud was born as an editorial project with very specific features. Based on the idea of promoting health related topics and wellbeing through a free monthly publication, the magazine demanded an accessible design to pedestrians, drivers and commuters according to the distribution plans.

Each monographic issue required straightforward photographic material to be displayed in the cover, along with catchy headlines to awaken the interest of people behind the wheel or walking to get public transportation in just a few seconds.

50,000 issues printed and distributed each month.


First Logotype Construction


First Brand Trials


First Editorial Mockups


Final Logotype Construction


Chosen Brand


Color Testing


Pantone Guide


Cover Proposals


Sales Kit


Sales Kit


Cover of Final Dummy








Promoted Article


Medical Listings Detail




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